The Arabian Travel Market (ATM) 2025 is currently underway in Dubai from April 28 to May 1. It is breaking all records from other events and reshaping the global tourism and travel landscape. This is the largest edition ever, bringing together over 55,000 attendees, 2,800+ exhibitors, and representatives from 161 countries in one place. This year’s event is an exciting combination of cutting-edge technologies, eco-friendly initiatives, and a focus on new travel trends for the future. One thing to remember is that Dubai is now focusing a lot on events, which is attracting the interest of millions of people around the world.
AI-Driven Travel: The Future of Tourism at ATM 2025
A key part of ATM 2025 is how artificial intelligence (AI) is transforming the travel industry, with an impact that is being seen around the world. The event in the United Arab Emirates provided insights into how AI is making travel planning easier and more personalized. For example, Expedia has used AI to create itineraries that are tailored to each traveler’s needs, making travel more efficient and convenient. This can be done faster and at a lower cost.
Cassie Kozyrkov, former chief decision scientist at Google, explained.
- How AI will help businesses make better decisions,
- Help improve and predict customer experiences.
- There are many other discussions about AI that have taken place and are about to take place.
The Role of Sustainability
Sustainability is also a major theme at ATM 2025, particularly on Sustainable Aviation Fuel (SAF). Emirates and Etihad Airways have highlighted their efforts to reduce CO2 emissions through SAF. The use of SAF is aligned with global sustainability goals and has a production target of 2.1 million tonnes.
Corporate Travel Rise
As businesses recover from the global pandemic, demand for corporate travel is increasing. 40% of companies are increasing their travel budgets, which could drive the need for more luxury travel. A special space has been allocated for this at ATM 2025.
New Features and Innovations
Several new sections have been added to ATM 2025 to showcase new innovations such as:
- IBTM@ATM: This is a dedicated platform for corporate travel and MICE (Meetings, Awards, Conferences, Exhibitions).
- Start-Up Zone: It showcases 26% of new technology innovations, such as AI-driven apps and sustainable travel technologies.
Keynotes for attendees
- Must-see sessions: Keynotes on AI by Cassie Kozyrkov and a discussion on sustainable aviation fuels.
- Networking: This event offers plenty of opportunities to meet global experts.
- Hidden Treasures: Discover new technologies that are transforming the travel industry in the Start-Up Zone.
Key Figures
- Over $2.5 billion in deals and partnerships expected.
- 43% of Gen Z travelers choose their travel destination based on airport amenities.
- 26% increase in technology innovations in the Start-Up Zone.
If you would like to attend ATM 2025, the Dubai World Trade Centre is located on Sheikh Zayed Road, in the heart of Dubai. You can get there by Dubai Metro, taxi or private vehicle.
